Mobility as a Service is a new concept for people’s mobility. The aim of this project is to investigate and model consumers demand for purchasing and using MaaS, as well as its potential impact on private vehicle ownership
With the projected growth in transport demand, the current modus operandi in transport supply is deemed unsustainable, generating the need for innovative services that could better manage the existing fleet and deliver the vision for seamless mobility and a shift from car-ownership to usership. An emerging trend has been the slow but steady shift towards shared vehicles and on-demand modes, especially in conjunction with public transport. Ideally these services can be integrated together to provide a sustainable and equally convenient alternative to private cars for door-to-door mobility. The realisation of such an alternative has set in motion the development of a new mobility concept, the Mobility-as-a- Service (MaaS), which is a user-centric, digital and intelligent mobility distribution model in which users’ major transport needs are met via a single platform and are offered by a service provider, the MaaS operator.
The aim of this project is to investigate and model consumers demand for purchasing and using MaaS, as well as its potential impact on private vehicle ownership. The needs and preferences of various consumer groups are investigated to design MaaS services and products for current travel and for the autonomous vehicle era.
- Methodology for designing stated preference experiments to capture the complex decision making process for purchasing and using MaaS and new mobility services in general
- Feasibility study for MaaS concept for London
- H2020 2-stage proposal submitted to the call: Innovative concepts, systems and services towards ‘mobility as a service’. UCL Energy Institute (Maria Kamargianni) is the Scientific and Technical Co-ordinator of the proposal.
Impact, Influence & Outreach
- Keynote speaker, IRU Members Workshop “Towards an IRU Mobility Interface”, IRU, Brussels, 5 October 2016
- Moderator, Session: Mobility as a Service, CIVITAS Forum, 28-30 September 2016, Gdynia. http://www.civitas.eu/content/m-session-12-mobility-service
- Invited speaker, Workshop: Exploring the Demand for and the Impact of Mobility-as-a-Service in London. Transport for London, 1 April 2016
- Chairwoman, Session: Transport Innovations for Mobility and the Environment. World Conference for Transport Research Young (WCTR-Y), Shanghai, 10-15 July 2016
- Keynote speaker, Launching Event: TravelSpirit: Open Source Platform for Developing Mobility-as-a-Service Solutions. Transport for Greater Manchester, Manchester, 28 June 2016
- Invited speaker, Topic: New mobility services: MaaS-London. Department for Transport (DfT), London, 25 August 2015
- Invited speaker, Topic: Mobility-as-a-Service for London. Department for Transport (DfT), London, 22 June 2015. Interview, Topic: The tipping point: A New Direction in Movement. InMotion Venture-Jaguar Land Rover, 18 April 2016
- Kamargianni, M., Li, W., Matyas, M., and Schäfer A. 2016. A Critical Review of New Mobility Services for Urban Transport. Transportation Research Procedia 14, pp. 3294-3303.
- Kamargianni, M., W. Li, and M. Matyas (2016). A Critical Review of New Mobility Services For Urban Transport. Accepted for presentation at the 14th World Conference on Transport Research (WCTR), Shanghai, 10-15 July 2016.
- Kamargianni, M., W. Li, and M. Matyas (2016). A Mobility-as-a-Service System for London. Presented at the Transport Research Arena 2016 (TRA), Warsaw, 18-21 April 2016.
- Kamargianni, M., W. Li, M. Matyas, and A. Papanikolaou 2016. Investigating the Mobility-as-a-Service Concept for London. Presented to the Smart Urban Transport Policy Futures Workshop, Greenwich, 28 June 2016.
- Kamargianni, M., Matyas, M., Li, W., & Schafer, A. 2015. Feasibility Study for “Mobility as a Service” concept for London. Report prepared for the UK Department for Transport.
- Matyas, M., and M. Kamargianni 2016. Stated Preference Design for Exploring Demand for “Mobility as a Service” Plans. Paper submitted for presentation to the International Conference of Choice Modelling, Cape Town, South Africa, May 2017.
- Matyas, M., and M. Kamargianni 2016. The Mobility-as-a-Service Business Ecosystem. Paper submitted for presentation to the 96th Transportation Research Board, Washington DC, January 2017.